SRC LLC, the predecessor to Alteryx, was founded on January 1, 1997. SRC developed the first online data engine for delivering demographic-based mapping and reporting through data science and analytics, offering an end-to-end analytics platform.
In 1998, SRC released Allocate, a data engine incorporating geographically organized U.S. Census data that allows users to manipulate, analyze and map data. Another product, Solocast, was developed in 1998, which was software that allowed customers to do customer segmentation analysis.
In 2000, SRC LLC entered into a contract with the U.S. Census Bureau that resulted in a modified version of its Allocate software being included on CD-ROMs of Census Data sold by the Bureau. In 2006, the software product Alteryx was released, which was a unified spatial and non-spatial data environment for building analytical processes and applications.
In 2010, SRC LLC changed its name to that of its core product, Alteryx.