Projects

Strategy for a Global eLearning Initiative

Subtitle
Analysis, Recommendations, and Business Case for Creating a Continuous Learning Environment

The Technical Division of a Fortune 50 pharmaceutical and healthcare company was responsible for providing a broad array of technical training programs to the operating companies and corporate staff. Their existing training activities were complex.

Approach

Iknow identified and documented the current training activities across the Division and developed a set of recommendations to guide the transformation from classroom-based training to eLearning.

The consulting assignment consisted of three parts: (1) understand and document the current state, (2) review best practices reported in recently published articles and case studies, and (3) develop recommendations for establishing an eLearning environment.

The current-state assessment involved interviews with the division’s training staff and covered a broad set of training topics, including the breadth and scope of the training programs, sources for course content, and methods of delivery. Improvement ideas were also captured during the interviews.

Recommendations were developed based on a gap analysis between the Division’s current state and the leading practices identified from the secondary research. Recommendations included developing a two-year eLearning vision with aggressive goals and timetable; developing processes for selecting and migrating current classroom-based training to web-based training; developing a rigorous vendor identification, evaluation, and selection process; aligning the eLearning initiative with the corporate learning management system; designing knowledge repositories and portals that would contain content not available through online courses; developing competency models for both technical and nontechnical ladders; and designing and implementing organizational enablers that would reinforce and support continuous learning.

Results

The division used Iknow’s recommendations as their strategic roadmap for implementing eLearning.

Project Summary No.
20

Identifying New Knowledge-Based Products and Services

Subtitle
Creating a Platform for Strategic Growth

A successful 12-year-old company was the recognized leader in providing integrated digital marketing and communications services to the pharmaceutical industry. While its services were profitable, the company had reached a revenue plateau and rising costs began to hurt its overall profitability. The company’s President wanted to identify new opportunities that both leveraged their internal competencies and targeted their current customer base. She also wanted to build upon their recent introductions of two knowledge-based offerings.

Approach

Iknow conducted a growth strategy assignment for the company. The project involved identifying and evaluating the most promising growth opportunities. Internally, Iknow conducted a series of interviews and workshops with the company’s executive team to understand their business needs, collect their ideas on new offerings, understand their acceptable range of potential options, and gauge their risk profiles. The internal assessment also identified the company’s core skills and competencies to help support the identification of related diversification options. In parallel, Iknow developed evaluation criteria for comparing and prioritizing the options. Externally, Iknow studied industry trends, interviewed a variety of thought leaders, and researched the company’s competitors to identify new opportunities.

Thirty-one potential new offerings were identified during the assignment. The opportunities included delivering synthesized industry content in both text and video formats, creating and selling a knowledge management portal and software tool suite within the industry, developing on-line education centers that could be integrated into their customers’ websites, providing data mining and market research services, and developing a platform for distance learning courses.

During a series of workshops with the executive team, the options were prioritized and the top three opportunities were selected for implementation. Iknow further refined the options and prepared detailed cost estimates to support the business cases.

Results

The management team fully embraced the three opportunities and used Iknow’s detailed descriptions to seek outside funding.

Project Summary No.
9

Developing a Strategy for Knowledge Stewardship

Subtitle
Harnessing the Intellectual Capital in a Large Defense Consulting Firm

The managing director of a U.S.-based defense consulting firm was concerned that the company was failing to capture and leverage the knowledge and expertise resident in its roughly 15,000-person consulting staff. While there were well over one hundred knowledge management initiatives underway, almost all were being performed and funded at a local level (i.e., within a department or workgroup).

Approach

As the first step in creating the knowledge-stewardship strategy and implementation plan, the Iknow project team conducted a current-state assessment to understand the consulting firm’s current capabilities, future plans, and cultural environment for managing intellectual capital. The team interviewed several dozen client staff across all organizational levels and thoroughly examined the knowledge-management processes and software applications that had been deployed across the firm.

Next, the team created an overall program roadmap and identified potential projects for an initial implementation phase. The project team conducted a day-long workshop with the committee to refine, prioritize, and select projects for this initial phase. The first wave of projects chosen by the committee included Intellectual Capital Strategy Alignment, Knowledge Audit, Governance Design, Enterprise Content Architecture Design, and Engagement Team Portal. Detailed project descriptions and activity plans were prepared for each project.

Results

At the end of this initial assignment, the consulting firm had attained a common understanding of its knowledge-management strengths and weaknesses and had developed a clear vision and roadmap for implementing a best-in-class knowledge stewardship program. They understood that the resulting program would be a multiyear, enterprise-wide, business process improvement initiative that would require a major shift in the firm’s internal culture on capturing, storing, and sharing the firm’s collective intellectual assets. The program would also require new content management processes, organizational enablers such as new role definitions and performance metrics, and technology capabilities to capture the value of firm’s knowledge assets.

Project Summary No.
48

Building a High-Performance Workforce

Subtitle
Increasing Employee Productivity at a Global Airline

One of the world’s most respected air carriers launched an Office of the Future initiative. The goals of this initiative were to achieve higher levels of employee productivity, flexibility, and internal communications. The project, sponsored by the senior vice president of Human Resources and supported by the corporate IT staff, involved ten major workforce groups (e.g., flight operations, cabin crew, engineering, and customer affairs).

The specific objectives of the Office of the Future initiative were:

Approach

During this initial assignment, Iknow delivered a high-level business requirements document, a solution architecture, an organizational and governance model, an implementation roadmap, and a business case. Iknow started with a current-state assessment to understand the company’s existing business processes and the various software applications in use. The project team then performed a series of detailed business analyses. Specifically, the team documented the functional and content requirements needed for the Office of the Future, developed a set of comprehensive technical requirements and various future-state hardware and software options, and identified the governance requirements and optimal organizational model to support the Office of the Future. Based on these analyses, the business case was developed and a high-level program plan and implementation roadmap were created.

Results

An Office of the Future framework was created that identified and integrated the business processes of the ten workforce groups, the content needs for each group, and the enabling technologies into a coherent whole. The detailed roadmap was used to guide executive management through this large, multiyear effort and the business case was used to support funding decisions.

Project Summary No.
61

Instilling a Knowledge-Sharing Culture

Subtitle
Building a Foundation for Knowledge Sharing in Research and Development

One of Europe’s largest research-oriented pharmaceutical and diagnostic product companies wanted to embed a knowledge-sharing culture into its worldwide research and development (R&D) organization. The company’s executives desired a culture that would more readily collaborate, share knowledge, and recognize and reward knowledge-sharing behaviors. They launched a knowledge-sharing initiative with three goals:

Approach

Iknow started by defining the specific business requirements regarding access to experts and content. The project team conducted extensive diagnostic interviews in Europe and the United States. Iknow’s deliverables for this work stream included detailed interview results and a requirements summary for future state. The requirements summary covered business requirements, content and content architecture requirements, functional requirements, and organizational, governance, and change management requirements. Iknow also outlined other characteristics of successful knowledge-management program implementations.

A second work stream identified specific types of commercial software packages that enable various aspects of knowledge sharing. Specifically, the Iknow team analyzed the functional requirements, matched the requirements to commercially available technologies, developed selection criteria for knowledge-sharing solutions, and evaluated and recommended specific software packages. Iknow’s deliverables for this work stream included a software vendor analysis and an evaluation of commercial software products. The technology recommendations focused on an expertise and learning portal, an author/expert contribution portal, a content management system, and advanced search and content discovery tools.

A high-level design document and an implementation roadmap were also created.

Results

The company’s senior executives understood that this initiative would provide the foundation for transforming the R&D organization into a knowledge-sharing environment. Desired tangible benefits included streamlined decision making due to faster access to experts and expertise; increased productivity from reduced rework and the reduced effort spent in locating data and documents; and higher-quality R&D outputs.

The company used the outputs from this project to guide its knowledge-sharing initiative.

Project Summary No.
70

System Design for a New Call Center

Subtitle
Implementing Enterprise Content Management (ECM) at a Major Telecommunications Company

The Call Center Operations group of a major telecommunications company struggled with the system that supported its 13,000+ customer service representatives (CSRs). The system, originally designed for content authoring, was plagued with problems.

Approach

The project team conducted a series of requirements-gathering sessions, where various end user and management groups were brought together to capture and document their specific business requirements. The requirements were analyzed, ranked, and compiled into a business requirements document. Results from a parallel, rapid prototyping exercise were incorporated into the design. Once the requirements were approved by stakeholders, Iknow created a detailed project implementation plan.

Iknow worked with the client’s IT division during the detailed design phase. The application design process required expertise in interface design, content management system architecture and implementation, search engine design and tuning, taxonomy development, and portal technology.

The resulting system was based on a commercial ECM product and customized to meet the client’s business and technical requirements.

Results

The new system was enthusiastically welcomed by the CSR workforce. It contained numerous improvements in content access, presentation, and management. For example, the new application presented accurate content based on the CSR’s role and geographic region. Content was converted from documents into a highly indexed, searchable repository, and was accessible through a web interface.

Performance improved across all key call-center metrics, including higher levels of customer satisfaction, shorter call-handling times, increased first-call resolution, and reduced overall call-center costs.

Project Summary No.
57

Implementing ECM in a Global Technical Support Organization

Subtitle
Providing World-Class Customer Support at a Major Software Company

A leading software product developer in the antivirus and internet security market desired to become more customer centric. Several factors were forcing this change: commoditization of its core product line was forcing the progression to a solutions orientation; increasing product complexity and support requirements necessitated higher levels of customer service; and new business models and channel strategies were needed for greater market penetration and growth (e.g., ISP, device manufacturers).

Approach

The project team developed a comprehensive solution that addressed the content management processes and technical infrastructure. The solution involved four core elements:

  • A robust content management process that was integrated with the new product development process. The enhanced process included all of the necessary business functions and departments for the creation, review, and approval of technical customer support knowledge.
  • A taxonomy for simplified content indexing and retrieval.
  • A technical environment that incorporated a leading commercial enterprise content management (ECM) application suite.
  • A global content management organization, with both distributed and centralized functions. This organization was accountable for the global content creation, publishing, and delivery processes.

Iknow, working collaboratively with the SI and the client’s development staff, built the knowledge repository, content search, and content-display system. Four separate interfaces with specific functionality were created for the four end-user groups: customers, internal technical support staff, sales engineers, and business partners.

Results

The software company achieved several significant benefits, including a smaller number of open technical support cases, shorter case durations, greater end-user satisfaction levels, and increased scalability of the technical support infrastructure—all of which contributed to lower overall technical support costs.

Project Summary No.
78

Analyzing Scientific and Technical Documents for Enterprise Search

Subtitle
Applying Auto-Categorization Functionality at an International Biotechnology Company

One of the world’s leading biotechnology companies was evaluating commercial enterprise search products. One of their key product requirements was auto-categorization, but the company didn’t have the expertise internally to evaluate the available commercial search products. What they wanted to do was compare the auto-categorization results from the search engine products under consideration with the auto-categorization results from a leading text analysis product. In addition, the company wanted to use the auto-categorization methodology for classifying new documents in the future.

Approach

Iknow used the SAP BusinessObjects Text Analysis Suite, with its superior entity extraction and categorization capabilities, to analyze the company’s content. Iknow was selected because of its deep technical knowledge and experience with many of the leading enterprise search and text analysis products.

Iknow was given more than 50,000 scientific and technical documents drawn from three sources—the Defense Technical Information Center (DTIC), the U.S. Department of Energy (DOE), and the U.S. National Library of Medicine’s PubMed database. Each of the three data sets included a source-specific taxonomy, full text documents, and the document abstracts. The size of the input data exceeded 75 GB.

The processing and analysis was performed using SAP Business Objects Text Analysis XI 3.0, with the embedded Oracle XE database, Categorizer Workbench, and ThingFinder Workbench tools. The Categorizer Workbench provides an editorial environment for creating and maintaining taxonomies and contains both a learn-by-example (LBE) algorithm and a rules-based engine. The Thingfinder Workbench provides advanced text analysis that automatically identifies and extracts entities from any text data source.

Fifteen separate analyses were performed on the 50,000-plus document dataset, including various taxonomy creation and auto-categorization tasks. The Categorizer Workbench was able to classify the content into the PubMed taxonomy and a proprietary taxonomy with greater than 95 percent accuracy. The Categorizer LBE algorithm automatically generated a categorization rule set that could be reused, which met the company’s requirement for a reusable methodology.

Results

Iknow provided all of the information requested by the biotechnology company and the company made an informed purchase of a new enterprise software product.

Iknow also recommended that the company purchase a text analysis product and integrate it with the enterprise search tool to create an end-to-end automated content acquisition, tagging, and indexing process. The text analysis software would enhance the enterprise search tool by providing entity extraction, automated summarization, and auto-categorization functionality.

Project Summary No.
107

Improving a Digital Asset Management System

Subtitle
Technical Enhancements to Support Marketing and Creative Services

A global pharmaceutical company’s Marketing and Creative Services Group stored its marketing collateral and reference pieces in a leading commercial digital asset management (DAM) software product. The product was not optimally configured when it was originally installed.

Approach

Iknow started with a current state assessment. The project team analyzed the current system implementation, the business processes that interacted with or used the digital asset library, and the organization’s current role and responsibility assignments. Iknow conducted interviews with a variety of internal stakeholders and prepared process flow diagrams, information flow diagrams, and decision maps for the important business steps.

The project team developed a comprehensive set of 38 improvement recommendations covering content architecture/metadata design, user interface, connections between the assets, workflow integration, access by advertising agencies, asset expiration and asset archiving, search, content creation guides, and personalization.

Iknow created a comprehensive taxonomy framework for the DAM system. This deliverable included the metadata and controlled vocabularies for tagging the documents in the digital asset library and a taxonomy for browse and faceted navigation.

A three-phase implementation roadmap was developed. Phase 1 focused on content architecture and system enhancements. Phase 2 focused on content enrichment, implementing technical enhancements, and designing and implementing business process and organizational changes. Phase 3 expanded the company’s investment in and use of the digital assets and the DAM system.

Results

The pharmaceutical company followed Iknow’s recommendations and roadmap to upgrade the system’s functionality. Users were highly satisfied with the expanded capabilities and improved ease of use. Management achieved lower costs and higher levels of productivity.

Project Summary No.
79