Comarch was established in Kraków, Poland, in 1993. The company delivers projects for leading Polish and global brands in the most important economy sectors such as telecommunications, finance, banking and insurance, trade and services, IT infrastructure, public administration, manufacturing, healthcare, and SMEs.
Comarch Business Intelligence platform converts data to valuable information and knowledge which is crucial for data driven business by offering deep analysis of large volumes of collected data, as well as provides complete picture of customer buying patterns, their value, campaign effectiveness and overall program statistics.
Some of the features:
- Intuitive, browser-based, graphical user interface with drag and drop functionality
- Responsive design (adaptation to screens of different mobile devices, and freedom of usage anywhere in the world)
- Many forms of visualization (graphs, indicators, maps and tables)
- Interactivity (reports, dashboards, charts and tables)
- High performance thanks to in-memory engine
- Ad hoc reporting
- Ease of use (no IT skills required)
- Multi-source module allowing data from different sources to be merged
- Predefined set of reports and dashboards that helps to analyze effectiveness of loyalty program, e.g. RFM analysis with proactive tips for defined customer segments
- Churn risk identification
